Ooer is a celebration of funky cool stuff. From the cutest bags and shoes to the latest cutting edge gadgets and gizmos, if it’s something that a girl might find desirable then it’ll appear in the Ooer list.

This isn't the Ooer office. It's a picture we found on Google. The Ooer office isn't as nice.

For the past few years we’ve read about the latest things on a growing number of blogs aimed at women. But they’ve all suffered the same problem – everything they recommend is lovely, but it’s much, much too girly. It’s as if the writers of those blogs think everything has to be pink or fluffy to appeal to girls. Ooer is not like that. Ooer brings you the latest items you want regardless of who the manufacturer might think should be buying it. So there’ll be dresses and shoes that will make us break out the credit card, but there’ll be cameras and cars, games and gadgets, films and books too. A bit of everything.

We’re not here to promote feminism. We’re not going to subvert stereotypes the media or advertisers what us to buy into. We’re just here to tell you about kick-ass stuff you might want.